If you’re anything like me and have at least once optimized a domain, you’ve probably heard the term Google core updates a few times.  In my case, I have heard (and even experienced) the term thousands, if not millions, of times.  Trust me, once you’ve seen how much a single update can drop your rankings […]

AI is changing everything, and SEO is no exception. I’ve been watching this shift closely, and while AI has made ethical SEO easier and more efficient, it’s also opened the door for darker practices. Black hat SEO tactics are evolving, and AI is making them more powerful than ever. How AI is Powering Black Hat

The SEO field has been hit with some serious changes over the last year, and let me tell you, it’s been an interesting ride. The landscape has shifted dramatically from leaks revealing Google’s ranking factors to updates coming more frequently than ever. Insights on Google Leak in May 2024  In May 2024, something pretty big